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Montreux Jazz Festival to livestream future events

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snobb View Drop Down
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    Posted: 02 Feb 2021 at 9:29am

 Geneva (AFP)

The Montreux Jazz Festival, which was forced to cancel last year's edition due to the pandemic, said Tuesday it was moving towards a hybrid model, including livestreaming concerts.

Organisers said they had reached a deal with Qello Concerts by Stingray for livestreaming, allowing live events and digital projects to be combined.

"Streaming is a crucial medium for securing the continued success of the festival: if people canít come to the Festival, we will bring it to them," said Nicolas Bonard, head of Montreux Media Ventures.

They are also creating a new brand, MJF Spotlight, dedicated to promoting emerging talent through digital content.

Taking place in the idyllic Swiss town of Montreux on the shores of Lake Geneva, the summer event has over the past half century become a magnet for big names and rising stars.

The jazz label has been retained despite an expanding repertoire over the years, bringing in the likes of Nina Simone, Johnny Cash, Deep Purple, Prince and Nick Cave.

The festival had already in 2019 begun moving towards more of a hybrid model with increased focus on digital content.

But that strategy was accelerated significantly by the Covid crisis, which forced the first cancellation in the festival's history.

Lionel Richie, Brittany Howard, Lenny Kravitz and Black Pumas were among the artists who had been booked for last year.

However the festival "continued to keep its lights on", organisers said, pointing to several initiatives including the free online publication of 50 legendary concerts.

The programme for this year's festival, expected to take place July 2-17, will be published in coming weeks.

from www.france24.com



Edited by snobb - 02 Feb 2021 at 9:29am
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annaneves View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote annaneves Quote  Post ReplyReply Direct Link To This Post Posted: 23 Jul 2021 at 6:55am
I can't imagine such an event being online...
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Post Options Post Options   Thanks (0) Thanks(0)   Quote snobb Quote  Post ReplyReply Direct Link To This Post Posted: 23 Jul 2021 at 7:19am
fortunately, the situation with COVID19 was better than expected this summer (at least till now), so Montreux happened in regular format :)



It looks, they were lucky, things go wrong again :(


Edited by snobb - 23 Jul 2021 at 7:20am
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Post Options Post Options   Thanks (0) Thanks(0)   Quote EmmuWisl Quote  Post ReplyReply Direct Link To This Post Posted: 27 Jul 2021 at 3:56am
Why though? Online streaming is a significant part of the latest events. Of course, it can't replace the real presence and the emotions that come with it, but it's better than nothing. Also, despite severe coronavirus restrictions, they could simply not find the proper place to hold the event. I know some film locations services, but it's unlikely that they provide everyone with their best places at the same time. Have you heard about the Tomorrowland festival? They held the 2020 event entirely in an online format - the event that is best known as a place for a physical and mental connection.


Edited by EmmuWisl - 28 Jul 2021 at 3:22am
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Post Options Post Options   Thanks (0) Thanks(0)   Quote snobb Quote  Post ReplyReply Direct Link To This Post Posted: 27 Jul 2021 at 4:18am
live is always better, but on-line is better than nothing :)
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